We implement comprehensive tracking through CRM integration, connecting initial ad interactions to final enrollments. Our attribution modeling accounts for multi-touch journeys, allowing you to understand the complete path to enrollment and optimize accordingly.

Absolutely. We specialize in complex account structures that allow for program-specific targeting while maintaining efficient management. Our approach includes shared audiences for remarketing while maintaining distinct conversion tracking for each program.

Our global team provides cultural and linguistic adaptation, platform-specific optimization (including WeChat for Chinese markets), and localized creative development. We analyze market-specific demand patterns and competitive landscapes to optimize performance in each region.

Education marketing involves longer decision cycles, multiple stakeholders, seasonal demand patterns, and high consideration purchases. We address these challenges through specialized funnel strategies, dual-audience targeting, and deep understanding of academic calendars and admission processes.

Yes, we specialize in both models. For B2C (schools, universities), we target students and parents with dual-audience strategies that address different decision-making roles. For B2B professional education, we focus on corporate decision-makers, HR departments, and L&D teams with LinkedIn-heavy strategies and ROI-focused messaging. Our campaigns adapt messaging, platforms, and funnel strategies based on whether individuals or organizations are making the purchasing decision.